Insight: Kobo has an amazing feature to highlight and annotate your books, and sometimes people highlight the most random / beautiful / mysterious things.
Concept: Using datas from Kobo users and their highlights, we create a collection of posters and social post to promote the e-readers and their multiple functions. The center of this collection will be what people highlighted in their e-readers, but also notes they took while reading. The goal is to raise curiosity and interest in the Kobo e-readers. This campaign fits a wide target audience, from time to time readers enjoying to take notes of their reads to the hardcore booktokers sharing quotes online to promote their favourite books. By taking space both online and outdoor, we are sure to reach the attention of both worlds as well.