Who: The Mauritshuis, The Hague NL
Brief: We need a campaign to kick-start the call for entries in which we ask people for their digital version of Girl with a Pearl, which will be shown later in the Mauritshuis on a (digital) artwork.
The insight: Museums are filled with legendary painters and online creators don’t feel represented in this scene. Let’s prove them wrong by showing them that their art, too, belong in a museum.